Two quick mockups showing how a Ski/Snowboard toggle could work across the site. Click a card to explore. On each page, click the toggle to flip between disciplines, and click the active one again to deselect.
Toggle next to the category list. Selecting Ski or Snowboard relabels every relevant item live (Jackets → Ski Jackets, Clothing → Snowboard Clothing, etc.).
Same toggle inline with the filter chips. Selecting an activity changes the H1, the product count, and the URL — and filters the grid down to only that activity's products.
Both mockups are static prototypes — real copy/images/URLs are illustrative. The idea: let the customer self-select their journey, and give Google three real URLs (/mens-jackets, /mens-ski-jackets, /mens-snowboard-jackets) to rank for separate intents.